![]() ![]() Type of StatementĪ motto is more of a mission statement while a slogan is a distinct cry phrase or statement used in rallies, media, or to call for aids. LengthĪ motto is generally longer while a slogan is shorter than a motto. A slogan, on its side, serves the purpose of expressing a belief, motive, ideal, or purpose that a group, political or religious group, organization, or clan stands for. The main purpose of a motto is to grab the attention of a target group and remind them of who they are, their purpose, and what they stand for. On the other hand, a slogan is a short and precise (usually by word of mouth) statement used to persuade a defined target group or members of the public to follow a certain course. SloganĪ motto is a short and concise statement, or phrase (usually in writing) used to express the fundamental moral rule or principle of a group, institution, company, or organization.
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